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Press release: 08 November 2010
German tour operator Dertour has announced plans to grow its product range within the UK market. The operator has recently undergone a significant technology upgrade, which now allows it to link directly with the system in the main Frankfurt office and therefore utilise its extensive product offering. In Germany, Dertour is part of the second largest tour operator group, offering holidays all around the world and this development aims to make the operator a major player in the UK by providing agents with worldwide destinations they want to sell.
Travel agents in the UK will be the main target for Dertour in this move. In Germany, DER uses its own travel agency networks extremely well to distribute its products and they drive a significant part of its business. Whilst the UK office does not own its own travel agencies, its has long established relationships with all of the major consortia's as well as the specialised independents and Dertour UK is planning to meet with key agents going forward to discuss ways they can bring extra product to them.
Julie Craig Managing director at Dertour UK comments "We are extremely lucky to have such a strong backing behind us with unreserved access to such a wealth of product. We are now at a stage where we can begin to bring in certain parts of their products such as their market leading city programme and match it up with our partner agencies' requirements so we can bring value to their business".
DER Chairman Micheal Frese also adds "It has been a long ambition of us to share our quality product with our satellite offices. The UK represents a very important market which we already successfully operate in. Our UK office has now the necessary framework in place to distribute all of our worldwide products in the UK market.
DERTOUR's commercial team will be engaging its agency partners in the coming months to better understand their needs and how this potential new product can enhance their sales.
ENDS
Notes to Editors:
Dertour is part of the REWE Touristik group.