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Bavarian Summer Campaign
Press release: 16 July 2009
DERTOUR LAUNCHES BAVARIA SUMMER CAMPAIGN
German specialist Dertour is targeting the trade with its Summer 2009 campaign which focuses on the region of Bavaria, with the aim to drive sales and awareness there. The campaign, which launches with travel agents during July, is part of the operator's ongoing plan throughout 2009 to assist agents in selling Germany and beyond.
Commenting on the Summer Campaign, Julie Craig, Managing Director at Dertour, says, "Bavaria is a stunning region of spectacular Alpine beauty making it the perfect summer destination for families as well as those looking for a tranquil holiday away from it all."
"We have put together a number of excellent value-for-money holiday options to the region, highlighting city and culture, nature and resorts, plus shopping and lifestyle, along with our additional marketing support, all of which we hope will capture agents' imaginations and help them get behind our campaign and attract bookings to Bavaria.
Additionally, we are experiencing an increase in agents booking tailor-made holidays, and some of our Bavaria product lends itself perfectly to this, enabling agents to offer truly bespoke holidays to fit their clients' needs."
SAMPLE LEAD-IN PRICE: Prices lead-in at £172 per person for a 'Romantic Holiday' in Bavaria. This is based on accommodation-only and can be combined with any flight arrangement or rail tickets - ideal for clients looking for a tailor-made option. The price includes two nights bed and breakfast accommodation in a four star hotel, welcome cocktail, champagne and fruit basket in the room, voucher for afternoon coffee and cake, plus entrance ticket to Neuschwanstein Castle.
Other new Bavaria product includes:
A three night resort break special in the four star Kurhotel Königshof, located on the south-side of Oberstaufen. Priced from £399pp includes half-board accommodation, return flights between Heathrow and Munich and four days' SIXT car hire.
A two night city shopping break staying in historical Ingolstadt. Priced from £349pp includes bed and breakfast accommodation in a four star centrally located hotel, return flights between London and Munich, return 2nd class rail transfer from Munich to Ingolstadt, free entry to a museum in Ingolstadt, plus a 30 Euro shopping voucher for Ingolstadt Village shopping outlet.
For more information or to book please contact DERTOUR on 020 7290 1104